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The Best Time to Post, Pin and Tweet for Ad Agency New Business

The Best Time to Post, Pin and Tweet for Ad Agency New Business

what is the best time to post, pin and tweet Timing is critical when it comes to engaging with your social media audience.

To increase the Click-Through-Rate (CTR) of your article links, you need to be posting and tweeting at the best times. Remember to think about think about things such as time zones where your best prospects reside. I’ve developed an international following for Fuel Lines. I was able to do it by researching the prime…

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The Role of Content for Ad Agency New Business

The Role of Content for Ad Agency New Business

content marketing for ad agency new business

There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.

The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, choose their marketing partner(s). Instead of chasing business, it’s now more important to be…

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The New Business Metrics Behind Successful Ad Agencies

The New Business Metrics Behind Successful Ad Agencies

David Baker Recourses There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. 

Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house…

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Can You Damage Your Agency’s Brand By Ignoring Yours?

Can You Damage Your Agency’s Brand By Ignoring Yours?

Jordan Zimmerman, Zimmerman Advertising

Jordan Zimmerman – Zimmerman Advertising

“People trust brands that have people they can trust.”

Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.

Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is  also the Chief Digital…

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The Science of Great Tweets for Ad Agency New Business

The Science of Great Tweets for Ad Agency New Business

the science of Twitter for ad agency new business This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter.

Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.

I’ve been actively creating content since 2007, a year after Twitter was founded.…

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Do Brands Benefit Using a Multi Ad Agency Model?

Do Brands Benefit Using a Multi Ad Agency Model?

benefits of multi ad agency partners

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise.

Consumers, brand marketers and marketing channels have changed. So has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. They can…

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How to Build a Powerful Presentation Deck for Ad Agency New Business

How to Build a Powerful Presentation Deck for Ad Agency New Business

a presentation deck for ad agency new business

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience.

I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve.

Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a…

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CEOs who are social will be the next new thing

CEOs who are social will be the next new thing

Acme Advertising Social Media Ken Henley

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.

I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.

Being in Nashville gave me an…

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How to Write A Blog Post for Ad Agency New Business

How to Write A Blog Post for Ad Agency New Business

A blog post writing template A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I…

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Content Marketing: Know Your Audience for Ad Agency New Business

Content Marketing: Know Your Audience for Ad Agency New Business

content marketing know you audience Content marketing provides a system to better understand and engage your prospects. 

I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides that make new business easier. One of the primary benefits is a system that allows you to personally get to know your primary prospects.

The…

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