Business development has undergone a major change.
New business has historically been a problem for agencies.
- Most small to midsize agencies have no positioning, no point of differentiation. They look and sound the same.
- Often treated as vendors because they lack a positioning of expertise.
- Most don’t have a target audience thus, no focus for business development efforts.
- They are their own…
Jeff Fromm and the Barkley agency demonstrate how to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.
This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder of the…
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business.
Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be.
Here are some practical tips that I…