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Learn to Say NO for Ad Agency New Business

Learn to Say NO for Ad Agency New Business

say no for ad agency new business To be more successful, you’ll need to be less accessible.

Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. 

This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.

Every time I say “no”to…

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Ad Agencies: An Inforgraphic On the History of Social Advertising

Ad Agencies: An Inforgraphic On the History of Social Advertising

the history of social advertising In less than a decade, social media has emerged as a great communication channel providing opportunities for both agencies and their clients.

My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a…

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Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

content marketing for ad agency new business

Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way.

It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.

According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their…

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Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

Jordan Zimmerman Leading FearlesslyYou may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.

I volunteered to read and write a review of Jordan’s Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them…

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The Best Time to Post, Pin and Tweet for Ad Agency New Business

The Best Time to Post, Pin and Tweet for Ad Agency New Business

what is the best time to post, pin and tweet Timing is critical when it comes to engaging with your social media audience.

To increase the Click-Through-Rate (CTR) of your article links, you need to be posting and tweeting at the best times. Remember to think about think about things such as time zones where your best prospects reside. I’ve developed an international following for Fuel Lines. I was able to do it by researching the prime…

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The Role of Content for Ad Agency New Business

The Role of Content for Ad Agency New Business

content marketing for ad agency new business

There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.

The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, choose their marketing partner(s). Instead of chasing business, it’s now more important to be…

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The New Business Metrics Behind Successful Ad Agencies

The New Business Metrics Behind Successful Ad Agencies

David Baker Recourses There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. 

Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house…

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Can You Damage Your Agency’s Brand By Ignoring Yours?

Can You Damage Your Agency’s Brand By Ignoring Yours?

Jordan Zimmerman, Zimmerman Advertising

Jordan Zimmerman – Zimmerman Advertising

“People trust brands that have people they can trust.”

Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.

Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is  also the Chief Digital…

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The Science of Great Tweets for Ad Agency New Business

The Science of Great Tweets for Ad Agency New Business

the science of Twitter for ad agency new business This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter.

Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.

I’ve been actively creating content since 2007, a year after Twitter was founded.…

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Do Brands Benefit Using a Multi Ad Agency Model?

Do Brands Benefit Using a Multi Ad Agency Model?

benefits of multi ad agency partners

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise.

Consumers, brand marketers and marketing channels have changed. So has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. They can…

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