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CEOs who are social will be the next new thing

CEOs who are social will be the next new thing

Acme Advertising Social Media Ken Henley

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.

I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.

Being in Nashville gave me an…

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How to Write A Blog Post for Ad Agency New Business

How to Write A Blog Post for Ad Agency New Business

A blog post writing template A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I…

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Content Marketing: Know Your Audience for Ad Agency New Business

Content Marketing: Know Your Audience for Ad Agency New Business

content marketing know you audience Content marketing provides a system to better understand and engage your prospects. 

I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides that make new business easier. One of the primary benefits is a system that allows you to personally get to know your primary prospects.

The…

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A New Approach is Now Needed for Ad Agency New Business

A New Approach is Now Needed for Ad Agency New Business

inbound marketing for ad agency new business Business development has undergone a major change.

New business has historically been a problem for agencies.

  • Most small to midsize agencies have no positioning, no point of differentiation. They look and sound the same.
  • Often treated as vendors because they lack a positioning of expertise.
  • Most don’t have a target audience thus, no focus for business development efforts.
  • They are their own…

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Thought Leadership, Millennial Marketing and Ad Agency New Business

Thought Leadership, Millennial Marketing and Ad Agency New Business

creating a niche for ad agency new business Jeff Fromm and the Barkley agency demonstrate how to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.

This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the  founder of the…

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8 Tips That Will Make Ad Agency New Business Easier

8 Tips That Will Make Ad Agency New Business Easier

make ad agency new business easierLearn how to accelerate your agency’s positioning, inbound lead generation, network and referral business.

Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be.

Here are some practical tips that I…

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2014 Outlook Survey: More competition for ad agency new businessView Post

2014 Outlook Survey: More competition for ad agency new business

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Profiling Your Agency’s Best Prospects is Critical for New Business
Profiling ensures you’re deploying your time, energy and resources on high probability targets.The…View Post

Profiling Your Agency’s Best Prospects is Critical for New Business

Profiling ensures you’re deploying your time, energy and resources on high probability targets.

The…

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10 WordPress Plugins for Ad Agency New Business Using WordPress plugins enhances your reader’s experience, allows for easy customization and…View Post

10 WordPress Plugins for Ad Agency New Business

 Using WordPress plugins enhances your reader’s experience, allows for easy customization and…

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Ad Agencies: Audience Development Comes Before Business Development

Building an engaged online community should now be a core responsibility of business development.

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Ad Agencies: Audience Development Comes Before Business Development

Building an engaged online community should now be a core responsibility of business development.

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